For my design work, I consider the intended audience’s needs and organize content for easy navigation and comprehension. I apply design and typography principles to enhance readability and usability.
On this page, I explain the purpose and audience for each piece. I share my design strategies underneath the actual documents on the subsequent pages.
Eating Healthy Article
Purpose: The article offers practical tips and strategies for dining out at restaurants or other places away from home. I aimed to create a clear and informative piece, featuring eye-catching images to draw in readers.
Audience: The target readers are people who either wish to eat healthily or find it challenging to maintain healthy eating habits.
Heart Healthy Infographic
Purpose: Designed to be appealing and easy to understand, this infographic provides heart health tips like eating well, exercising, and managing stress.
Audience: The audience is people of all ages and backgrounds who want to take steps toward better heart health.
Safety Manual
Purpose: This manual guides institute of Genomic Biology (IGB) personnel on safety policies and procedures. The institute’s interdisciplinary work and open lab environment can create complex safety issues, so staff must follow relevant guidelines.
Audience: IGB personnel at the University of Illinois at Urbana-Champaign.
Typography and the Web: The Art of Type and Readability
Purpose: The goal of this project was to explore how typography affects readability on the web. Using the website creation tool Google Sites, I created a blog, Typography on the Web: The Art of Type and Readability. This blog outlines the criteria for effective and ineffective typography online and includes examples that demonstrate the impact of typeface choices on readability.
Audience: The blog’s audience includes web content specialists, web designers, and anyone interested in web typography, encompassing people of various ages, educational backgrounds, and experiences. The Read the blog button links directly to the website, so please visit the design memo page to learn about the design strategy.




